Outline marketing plan for the next year for Atlantic Quench 03059 Essay

Outline marketing plan for the next year for Atlantic Quench 03059 - Essay Example With a strong brand and market experience, it is expected that Atlantic Quench Cranberries Inc. will have its sales increase by 20% through the current marketing plan. In order to carry out macro environment analysis for Atlantic Quench Cranberries (AQC, 2015), this plan will use Political, Economic, Sociological, Technological, Environmental and Legal (PESTEL) analysis, concentrating on the forces that are most relevant to the AQC company in order to evaluate any possible strengths, weaknesses opportunities and threats.To achieve the objectives, the company seeks to increase more funds towards promotion and research and development (R&D) (De and Meyer 2014). We plan to use positioning strategies, price discrimination and use of social media to create product awareness among the consumers. UK has majority of its population being above the ages of 35. This provides a potential market for the product. They also have a culture that consumes products that have been locally produced. This provides great potential for AQC to access more consumers, who are no longer loyal to carbonated soft drinks and are seeking for products that can add the value by offering more suitable, healthier beverages. Similarly, the countries have a steady growth rate thus providing for a steady market (Johnson, Scholes and Whittington 2005). 7 With the increasing levels of globalization resulting from liberalization of markets, efficient flow of information and integration of economies, the level of competition in the local and international market has increased tremendously. This has resulted from the entry of multinational companies which have a huge financial base to segment the market, attract the loyalty of the customers, and position the products strategically in the market. This has made it hard for the other companies to penetrate the market. The report by the Mintel indicates